Celsius Fitness Drinks
Celsius Energy Drink's Comprehensive Digital Marketing Campaign
Client: Celsius Energy Drink.
Budget:
Starting at $50,000 in the first month, with an incremental increase of $10,000 each month for a year.
Campaign Overview:
Celsius Energy Drink sought to establish itself as a key player in the highly competitive energy drink market. Recognizing the need for a dynamic and scalable marketing strategy, they partnered with a digital marketing agency that specialized in leveraging advanced advertising platforms and strategies.
Strategy:
Meta Platforms (Facebook & Instagram): Utilized for targeted advertising campaigns, focusing on Celsius's unique selling points. Emphasis was placed on engaging creative content and A/B testing to optimize ad performance.
Google Ads Suite: Deployed for both search and display advertising to capture audience intent and increase brand visibility across multiple digital touchpoints.
Outbrain: Used for content discovery and native advertising, positioning Celsius in relevant online environments to reach potential customers.
About Celcius
A trailblazer in the energy drink industry, is celebrated for its pioneering approach to wellness-focused beverages and its dedication to fostering an active, health-conscious community. This case study shines a spotlight on the dynamic partnership between our agency and Celsius Energy Drink, highlighting how our collaborative efforts from South Florida propelled the brand to new heights. United by a shared vision of innovation and a commitment to excellence, this partnership exemplifies how strategic digital marketing can elevate a brand's presence and connect with audiences on a deeper level.
Collaboration and Success
Our strategic alliance with Celsius Energy Drink, rooted in the vibrant energy of South Florida, catalyzed a remarkable expansion of its brand's influence. The synergy of this partnership is visually encapsulated in MoM Brand Growth Rate, showcasing an impressive upward trajectory from January through December in all quantifiable KPIs. Each month, we observed a substantial increase in brand growth rate, with July peaking at an astonishing 130%. This data-driven illustration exemplifies the heightened brand visibility, escalated sales, and bolstered customer interaction achieved through our combined efforts.
Oculus
Meta
Outbrain
Google Ads
Messenger
Client: Paid Media Case Study: Funnel Concept and Brand Synergy
Funnel Concept
To elevate Celsius visibility in the competitive realm of computer gaming hardware, we devised a multi-channel paid media strategy that integrates targeted advertising across Meta, Google Ads, and Outbrain platforms:
Targeting Precision: We initiated our campaign with a deep dive into audience analytics to identify and segment user profiles that reflect Celsius's ideal customer base. This informed our ad targeting, focusing on users demonstrating high engagement with gaming content.
Ad Creative Excellence: Our creative team crafted compelling ad visuals and copy that highlight Celsius's great-tasting flavors, health benefits, fat-burning and metabolism-increasing qualities, and the fact that it is vegan, kosher, and non-GMO. Each ad is tailored to resonate with the audience on each paid media platform.
Strategic Ad Placement: Ads were strategically placed to capture attention across various digital touchpoints. On Meta, we leveraged the social nature of fitness enthusiasts; Google Ads allowed us to bid on competitive energy drink keywords; and Outbrain helped us place content on top-tier health and fitness publications.
Conversion Optimization: Leveraging the robust tracking capabilities of each platform, we continuously refined our ad campaigns for optimum conversion rates. A/B testing of ad copy, creative elements, and calls-to-action was instrumental in identifying the most effective tactics.
Performance Analysis and Scaling: With real-time analytics, we monitored the performance of our ads, adjusting bids and reallocating budgets to capitalize on the best-performing channels. Our agile approach ensured Celsius's paid media campaigns were scalable, responsive to market trends, and aligned with the goal of maximizing ROI.
Brand Synergy
Our alliance with Celsius is predicated on a shared vision of distinction and innovation within the digital marketing sphere. This partnership is characterized by:
Integrated Marketing Approach
We collaborated closely with Celsius to align our paid media campaigns with their pioneering spirit in energy drinks, emphasizing their commitment to delivering an exceptionally well-made beverage with health benefits everyone can enjoy.
Quantifiable Impact
By employing a data-centric approach, we meticulously monitored and analyzed the performance of our paid media initiatives across Meta, Google Ads, and Outbrain, fine-tuning our tactics to ensure continued growth and ROI optimization.
Enhanced Brand Presence
We strategically amplified Celsius's visibility in the digital arena through targeted ad placements and compelling creatives, resulting in heightened brand recognition, increased traffic, and deeper engagement with gamers and tech enthusiasts.
The successful implementation of this comprehensive paid media strategy has fortified Celsius's online influence and established new benchmarks for effective advertising within energy drink & beverage communities.
By implementing this paid media strategy, we aim to not just place Celsius at the forefront of energy seekers and fitness enthusiast minds but also directly in their line of sight during key decision-making moments, driving both brand awareness and sales conversions.
The Perfect Marketing Funnel
Creating the perfect marketing funnel involves a strategic layering of sponsored content, display advertising, and search intent ads to guide potential customers through the buyer's journey. Here's how to successfully intertwine sponsored content through platforms like Outbrain, display ads on Meta, and search-focused Google Ads:
Attract with Sponsored Content (Outbrain):
Begin by capturing the interest of potential customers through Outbrains sponsored content. These native ads should blend seamlessly with the publisher's content, providing value and sparking curiosity without disruptive hard selling.This stage is about brand awareness and tapping into the customer's initial interest, using compelling storytelling to draw them into the funnel.
Engage with Display Ads (Meta):
Once you have their attention, use Meta's display ads to retarget the users who interacted with the sponsored content. This middle-funnel approach focuses on engagement, keeping Celsius Energy Drink top-of-mind.Use dynamic creatives and interactive elements to build familiarity and trust, offering more information about the product benefits and differentiators.
Convert with Search Intent (Google Ads):
Leverage Google Ads to capture users who are actively searching for energy drinks or related lifestyle products. These bottom-funnel ads should be intent-driven, highlighting offers, product features, and compelling calls-to-action (CTAs) to drive conversions.Implement retargeting campaigns for users who visited the website but did not purchase, using tailored messaging based on their interaction history.
Benchmark's Vs. OFM Performance:
Granular and quantifiable KPI's that matter!
Rate
Investment
Cost
Conversion Rate Improvements
Analysis
Over the 12-month period, Celsius has observed a consistent increase in conversion rates, underpinned by strategic enhancements to its digital presence via OmniFunnel Marketing. Starting from Month 1, the conversion rate has grown incrementally, reflecting our successful omnichannel approach and micro segmentation of hyper-targeted campaigns, and A/B testing of key user pathways.
Strategic Actions
Our approach encompassed comprehensive A/B testing to refine user experience, targeted personalization within our marketing campaigns, and ongoing optimizations to our strategy and marketing funnel - all aimed at increasing user engagement and conversion rates.
Benchmark Comparison
When compared the industry benchmarks, our conversion rate trajectory indicates a strong performance against competitors, showcasing the effectiveness of our user-centric optimization strategies.
ROAS Improvements:
Analysis
The Return on Ad Spend (ROAS) has shown a promising upward trend, indicating a positive shift towards more cost-effective advertising strategies and better targeting practices. The growth in ROAS percentage points illustrates the effectiveness of our refined approach.
Strategic Actions
By refining our ad targeting, enhancing the creative quality, and harnessing marketing automation, we've maximized the impact of each advertising dollar spent. These efforts have been instrumental in achieving a higher ROAS month over month.
Benchmark Comparison
Against industry benchmarks, Celsius stands out for its strategic investment in advertising, with ROAS improvements signaling a robust and effective marketing strategy that enhances our competitive edge.
Conversion Rate Improvements
Analysis
The overall decrease in Customer Acquisition Cost (CAC) suggests a favorable trend in our cost-efficiency measures. Our systematic approach to refining the sales funnel, coupled with targeted marketing automation initiatives, has resulted in a lower CAC over time.
Strategic Actions
We've concentrated on streamlining the customer journey through the sales funnel, employing precision targeting and leveraging marketing automation to reduce overheads and improve lead quality.
Benchmark Comparison
The reduction in CAC, when juxtaposed with industry benchmarks, underscores our strategic allocation of marketing resources and the resulting financial prudence in acquiring new customers.
Results
We increased website traffic by 50% within the first three months of implementation.
Increased Sales: The campaign directly contributed to a significant uptick in sales figures, with a measurable monthly increase.
Brand Recognition: Celsius became more recognizable as an energy drink brand thanks to consistent and innovative ad presence.
Customer Engagement: Enhanced engagement metrics were observed, including higher click-through rates, increased social media interactions, and positive customer feedback.
We increased overall product sales by 32% within five months of launch.
Market Positioning: The cumulative effect of the year-long campaign solidified Celsius's position as a market leader in the energy drink industry.
We generated a 25% increase in social media engagement through targeted advertising, organic social and community building, and influencer partnerships.
We have increased conversion rates for paid media campaigns by 35% through UI/UX site and funnel page improvements.
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Our bespoke, cutting-edge solutions have had an incredible year providing short term and long-term wins for our initial alpha and beta testing clientele.
Our bespoke, cutting-edge solutions have had an incredible year providing short term and long-term wins for our initial alpha and beta testing clientele.
Our goals and objectives for every project are simple: to fully automate the business processes wherever possible, streamline everything, and provide immediate and scalable returns through our unmatched, fully integrated digital marketing services. We define a strategy for each project in order to accomplish these goals.
18,467
Hours Saved
94,679
Autonomous AI Tasks Completed
$279M
Revenue Generated
$8.2M
Saved in Labor Costs
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Explore the foundation of our innovative AI-driven strategies at OmniFunnel Marketing, showcased through our collaboration with industry-leading technology partners. Each partner represents our commitment to integrating advanced AI tools and platforms, ensuring we deliver cutting-edge solutions in digital marketing. These partnerships reflect our dedication to leveraging the best in AI technology, from sophisticated machine learning algorithms to intelligent data analytics, enhancing every aspect of our service offerings. Trust in the power and reliability of our technological ecosystem to drive your brand's success in the dynamic digital world.
We Report Results, Not Excuses. That's It.
Celsius, MSI, and MSCHF have successfully utilized OFM’s Omnichannel and AI-Infused Digital Marketing Services and have achieved the following outcomes:
- Celsius experienced a 33% increase in product sales within the initial 6 months.
- MSCHF achieved a 140% increase in ROAS within the first year.
- MSI observed a 33% increase in new users within 6 months.
OFM is a strategic and insightful partner.
The OFM team is fast, savvy, and truly ahead of the curve
We’ve found the OFM team to be a passionate partner
OmniFunnel Marketing: Benchmark Vs. Growth KPI Chart
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Conv. Rate Improvements Chart
This chart illustrates our agency's consistent upward trend in conversion rates over time, exceeding industry benchmarks each month. Through our strategic initiatives we've implemented are proven effective in translating into higher conversion rates and demonstrate the success of our optimization efforts in driving user actions.
ROAS Improvements Chart
This chart showcases our agency's progressive increases in Return on Ad Spend MoM which gains underscore our skill in fine-tuning ad campaigns for superior ROAS-percentages compared the industry average and above any other agency.
CAC Chart: Benchmark Versus Projected Improvements
This chart displays our agency's Benchmark Versus Projected Improvements showcasing a significant projected decrease in Cost per Customer -or- Cost per Acquisition, with our agency consistently outperforming industry benchmarks. We've consistently proven to show a reduction in the cost of acquiring new customers, highlighting the cost-efficiency of our marketing strategies.
KPI
Benchmark
Current Performance
As Seen In
OmniFunnel Marketing has garnered notable recognition from a range of prestigious media outlets. This acknowledgment from leading publications not only underscores our expertise in the digital marketing realm but also highlights our commitment to delivering exceptional marketing strategies. Our presence in these prominent media sources is a testament to the trust and value we bring to our clients, elevating their marketing efforts to new heights.
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Discover Success Stories from OmniFunnel's Diverse Portfolio.
Dive into the narratives of our clients who have embraced OmniFunnel's AI-driven marketing solutions to monumental success. Their experiences underscore our commitment to harnessing artificial intelligence for strategic marketing that not only reaches but resonates with target audiences, fostering robust engagement and exceptional growth.
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What is PPC Advertising
PPC Advertising, or Pay-Per-Click Advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It is a way to buy visits to your site, rather than attempting to earn those visits organically.
Why is PPC important
PPC Advertising is important because it allows businesses to reach their target audience quickly and effectively. It offers instant visibility, precise targeting options, and measurable results, making it a valuable tool for driving traffic and generating leads.
How does PPC work
PPC works by bidding on keywords relevant to your business and creating ads that appear on search engine results pages. When someone searches for a keyword you've bid on, your ad may appear, and if they click on it, you pay the bid amount. It's a cost-effective way to drive targeted traffic to your website.
What are the benefits of PPC
The benefits of PPC Advertising include immediate results, precise targeting, control over budget and spending, measurable ROI, and the ability to test and optimize campaigns in real-time. It is a highly effective strategy for driving qualified traffic, increasing brand visibility, and achieving business goals.
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To measure the success of your PPC campaigns effectively, it's essential to track key performance indicators (KPIs) and metrics. Start by monitoring the Click-Through Rate (CTR) to gauge the relevance and engagement of your ads. Assess the Conversion Rate to understand how well your campaigns are driving valuable actions. Keep an eye on Cost Per Click (CPC) to manage your budget efficiently and optimize your bidding strategy. Additionally, track the Quality Score and Ad Position to ensure your ads are competitive and delivering results in the ever-evolving world of PPC advertising.
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In the realm of PPC, OmniFunnel Marketing sets itself apart with a distinctive approach rooted in tailoring personalized strategies, harnessing data-driven insights, and upholding transparent client communications. Our focus extends beyond mere ad placement to comprehending your specific business goals and market dynamics, ensuring the creation of a PPC strategy that yields measurable and meaningful outcomes.
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The PPC landscape is ever-evolving. OmniFunnel Marketing maintains its position at the forefront of these developments by continuously refreshing our expertise with the latest trends, algorithm updates, and industry best practices. We actively participate in the PPC community and leverage cutting-edge tools to guarantee the continued effectiveness and innovation of our strategies.
What Is The Timeframe To See PPC Results
The timeframe for observing results from PPC advertising varies based on factors such as industry, competition, and campaign objectives. Typically, immediate outcomes, such as website traffic and clicks, can be seen within days of launching a PPC campaign. Short-term results, including improved lead generation or online sales, may become noticeable within 1-3 months. Over the medium term (3-6 months), campaigns can be further optimized for increased conversion rates and ROI, while long-term success (6+ months) requires consistent monitoring, testing, and adaptation to maintain growth and profitability in the ever-changing digital landscape.
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Effectively selecting keywords hinges on grasping your audience's search intent and aligning it with your business offerings. At OmniFunnel Marketing, our experts engage in thorough keyword research, considering factors such as search volume, relevance, and competition to pinpoint the most influential keywords tailored to your campaign.
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